Data Story



The amount of data in the world and in our lives seems ever-increasing especially with the presence of computers. Lying hidden in all this data is potentially useful information that is scarcely taken advantage of.

You ask, ‘what do I do with this data’, I’m glad you asked…

Statistics is the science of learning from all these data and making decisions based on information collected from the data.

But wait, why do you need tons of equations and math to help you make decisions based on data? After all, you just bought a pair of shoes recently at Balogun market and didn’t need all that math to choose from a wide range of designers, type of shoe, colour etc.

What if I told you that I know a personal shopper who keeps a record of more than 300 of her clients, that bought shoes in the past year. The data includes the age and sex of the client, the price, category, brand, colour, the occasion for which it was purchased for and the contact address of the vendor.

And because I’m a cool statistician 😉, I can use your preferences, do some math “magic then, give you my top 5 recommendations of where shop – and save you the stress of walking around the market especially with this heat wave, huh?

Statistics can help to answer a lot of our everyday questions like:

  • What are the determinants of maternal health care?
  • What do Nigerians think about the state of the economy?
  • Which of the social media platforms has the most impact on our youths? etc.

Whether you like it or not, statistics is a big part of your life. So, if you can’t beat it, join it. And if you don’t want to join, at least try to understand a tiny-teeny-bit. That being said, it doesn’t mean you should expect to use statistics to decide whether or not to move when the traffic light shows green! – I trust Nigerian road users, they will hurl curses at you!


If you spot a typo or any error in the post, please let me know in the comment section – so I can fix it.

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